US
Charlotte - owner
I'm 25 and living on Awabakal land. I grew up in Newcastle and started my small business in 2019 just before I moved to the northern rivers. I'd always had a love for thrifting and for sewing. I am self taught on the machine and have never lost my fascination for re-purposing and mending things.
Since moving back to Newcastle in 2022, Sago took off. It was riveting watching my passion for circular fashion turn into something I could sustain myself from. My main focus was vintage. I spent most of my free time driving, picking, buying, driving more, shooting, operating our website, shipping, content creating and everything else that comes with running a small biz. Since watching the vintage world grow at a rapid rate (an extremely positive thing) I realised I needed to step up the game and steer away from focusing solely on thrifted fashion, to maintain our distinctive flair, and dive deeper into my creative side. I am constantly filled with ideas and inspiration and use this to create new product for our followers.
Madi Ford - main role
In 2023 I made the best decision of all sago-time and brought Madi onboard. Madi is my shadow in the business. Mads does almost everything that I do, she plays a massive part in our story and I couldn't imagine sago without her now.. She has the juiciest eye for vintage and her style aligns perfectly with mine. I took a gamble taking on someone I didn't know and I really hit the jackpot. Since she has come on-board we have built an unreal friendship and partnership in the business.
H'raani Pilbeam - seamstress
More recently, I decided we needed extra hands on the tools. That's when I met with H'raani about a seamstress position with Sago. H'raani has tons of experience and has worked in the fashion industry for over 4 years, completed a bachelor of fashion design, started her own fashion label and worked as a sample machinist and quality control manager for brands like Brandlab and Peter Alexander. I needed someone who could bring my ideas to light and H'raani is just that. It's only been a short time but I'm so excited to see what she creates and am confident that sago will shortly take a turn into the direction I've been hoping for for a while..